👣 Step 37: Turning Juice into Sauce

A wise BestBuy worker once said: "Juice is temporary. Anyone can obtain the juice... but the sauce - the sauce is forever"

Shoutout bro. An absolute gem of a video, and he's 1,000% right. Now how you do use this knowledge to your advantage?

We're going to replace juice and sauce with some more "universal" terms - hype and loyalty. And we're going to talk personal branding and how you can turn hype into loyalty. Turning juice into sauce.

Hype = short-term energy, momentum, and support based upon recent actions

Loyalty = long-term support built upon trust, consistency, and dependability

Hype is current. It's present. It needs to be maintained through constant action.

Loyalty is past, present, and future. It's evergreen. You don't need to do things to maintain loyalty. As long as you don't screw up, loyalty stays in tact whether you're constantly doing things or you disappear from the public eye for 10 years.

Music example: Michael Jackson released Bad FIVE YEARS after Thriller, and it was still a massive success. Half a decade! And Thriller was 3 years after Off the Wall.

Most artists could never wait 5 years to drop their next album. They'd need to regain momentum and media exposure, and most people would have moved on anyway to the next hottest artist topping the charts.

But why could Michael do it? Because he had a loyal fanbase.

Through providing a lot of value many times over many years, he turned the hype of The Jackson 5 into the loyalty of Bad.

He gave people Thriller for crying out loud (and countless other hits)! Of course people would wait however long they needed to until they heard his next album! Frank Ocean dropped Blonde in 2016, and I'm still gnawing at the bit for his next album 10 years later (please come back, Frank! Please!).

So take this example and apply it to your life and personal brand.

How do you turn hype into loyalty? Through multiple repetitions of providing value to others.

How do you build hype in the first place? Through doing something that's visible and valuable to others (bonus point if it's unexpected of you).

How do you determine what's valuable to others? See if people care. If they care, do it. If they don't care, ask them what will make them care (hint: it's probably solving a problem of theirs, something entertaining, or something educational).

Notice the common denominators: value, repetitions, and time. Provide enough value in enough repetitions over enough time, and you'll build loyalty.

Lessen the value or try to do it in a shorter period of time, and you won't build loyalty.

It's truly as simple as that.

Hype is necessary (that first piece of content, that first leadership role, that first valuable connection). You need it to kickstart the journey toward loyalty (trust in who you are and what you can do). And loyalty takes a lot of work.

But loyalty is the end goal.

Turn juice into sauce.

See you next Thursday, Steppers.

We will succeed,

Grayson

​graysonstepanek.com​

​​​

Song of the Week:

What if I miss you for the r... Janine Berdin PREVIEW   ​

I had to put this song because her live performance has gone absolutely viral the past few days, and I NEED it on streaming platforms, because her screaming and voice cracks in this version are absolutely insane. She's a small Filipino artist with only 4 million monthly listeners on Spotify even during this song's recent virality. Please listen to her live performance!